IMPLEMENTATION OF THE "E-PUSDA KOTA SERANG APPLICATION" IN AN EFFORT TO IMPROVE COMMUNITY LITERACY IN SERANG CITY

Abstract

This research aims to understand how the implementation of the e-Pusda Kota Serang application contributes to the improvement of community literacy in Serang City. Using George C. Edward III's policy implementation theory, which emphasizes four variables; i.) Communication; ii.) Resources; iii.) Disposition (implementer's attitude); and iv.) Bureaucratic structure. The research method used is descriptive qualitative with data collection techniques through interviews and supporting data documentation. The results of this study indicate that the implementation of the e-Pusda Kota Serang application, using George C. Edward III's policy implementation theory, has not been optimally implemented. There are several obstacles and challenges. First, there is the communication pattern that has not yet been widespread among the public, such as the lack of consistency in utilizing social media as a medium for disseminating information about the e-Pusda Kota Serang application. The optimization of the application implementation, which emphasizes systematic collaboration and cooperation with elementary and junior high schools in Serang City, has also not been maximized. Second, there is the limitation in the number of book collections available in the e-Pusda Kota Serang application. This is due to budget limitations and copyright regulations that restrict the number of book collections in the application. In addition, another important factor influencing the implementation of the e-Pusda Kota Serang application is individual awareness of the importance of literacy and reading habits.

Keywords: Digital Library; Policy Implementation; E-Government