THE POLEMIC OF ARTIFICIAL INTELLIGENCE (AI) USE IN THE PRABOWO–GIBRAN POLITICAL CAMPAIGN DURING THE 2024 ELECTION

Abstract

This article discusses the challenges and potential of Artificial Intelligence (AI) in the political campaigns of Indonesia’s 2024 General Election, as well as the importance of regulations that ensure the fair and responsible use of this technology. The 2024 Election in Indonesia demonstrates the growing role of technology in political campaigns, particularly the use of AI. This technology offers significant potential to enhance campaign effectiveness by analyzing voter data, designing more personalized messages, and optimizing resources. However, the use of AI in politics also raises debates concerning ethics, privacy, and transparency. On the other hand, AI can also help increase political participation by bridging the information gap between candidates and voters. This study employs a qualitative method based on interviews with key informants, including campaign teams, art illustrators, and the public. The research aims to provide insights into the impact of AI usage in improving the effectiveness of political campaigns while considering the potential ethical and social implications.